4 Tips to boost your ecommerce sales from an ecommerce web design company

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Our ecommerce web design company loves building ecommerce sites that engage customers and promote sales. Our ecommerce web design company development and marketing team have joined forces to outline our top 4 simple ways to boost online store sales in the holiday season and beyond.

Are you looking for ways to boost your online sales through ecommerce web design functionality that increases conversions? Look no further! In this blog post, we'll share 4 tips to help you create an effective and user-friendly ecommerce website experience that will convert visitors into customers. From upselling products to creating compelling product landing pages, these tips will help you maximise your sales and increase customer satisfaction. Keep reading to discover how you can use our ecommerce web design company's recommended ecommerce additions to get more out of your online store.

1. Upsell products on your ecommerce website

When selling a product, consider placing a 'people also bought' or 'you may also like' element under the product you’re selling. This action helps your customers find products they love easier and quicker through improved UX and marketing and increases the average cart spend.

If you want to engage with your visitors and create a sense of urgency to buy a product, you can show them how popular an item is with data of how many views or popular item text to how many people have this item in their basket. Applying this data to your shop can build trust and credibility, drive urgency for customers interested in your product, and increase the chance of an immediate sale.

2. Bundle items on your ecommerce website product page

We all love a good bargain.

Bundle some of your most popular items that complement each other and give your customer great value. 

For instance, if you sell fancy coffee machines bundled with extra coffee capsules, i.e. when you bundle your products together, it increases the perceived value of the items. This effect multiplies when bundled items are discounted and increases your average cart spend and your conversion rate. 

3. Offer your customers free shipping

People expect free shipping.

According to a 2021 Consumer Trends Report, 80% of consumers expect free shipping, and 90% said they would shop online more often if given free shipping.

Armed with these stats, ensure you’re taking full advantage of this data this holiday season and beyond. Statista.com highlights that companies that offer free shipping report a 20% higher conversion rate than those without, and 73% of people state that they’re more likely to buy an item if it includes free shipping.

So based on data and studies taken by offering free shipping, you’ll attract a lot more sales and last-minute buyers in the week before Christmas and during the January sales. So be sure to add this tip to your ecommerce shop.

4. Create a seasonal landing page for your ecommerce website offers

Campaign-specific landing pages are a must at any time of the year, and it’s beneficial to give your landing pages a seasonal theme depending on the holiday or the different offers you’re currently running to generate leads.

Landing pages are a great marketing tool and lead generator to showcase a clear outline of your special offers. A landing page, or lead capture page as some call it, is a standalone web page that your customers can land on from an email campaign, PPC ad or social media campaign.

A landing page provides one static page with all the necessary details and a single call to action, making it easier to navigate and lead the customer through your desired action and to your irresistible offer. Creating a landing page is a preferred approach over directing your leads from your ads to your website, as your landing page is tailored to your specific offer/ad, and leads are less likely to get lost, as would generally be the case if directed to your website. Giving you a higher chance of conversion rate and a better return on investment.

Including landing pages in your marketing activities will likely increase your conversion rates and boost your sales.  

Pro Tip Make the page scannable for the customer, so they can easily and quickly identify what’s in it for them when shopping with your ecommerce store.

Need help implementing any of the above ecommerce web design functionality or additions to your ecommerce site now or in the future? Contact our experienced ecommerce developers at our ecommerce web design company for more information.