Graphics and web development for marketing communications for a charity event

Branded graphics, web development for marketing communications and event

Brainiac Media was contracted by charitable organisations Helping Rhinos and Tusk to create a branded webpage to take donations, design graphics, marketing and communication mediums for an upcoming race for Rhino survival campaign and event. Helping Rhinos is a charity focused on shedding light on the endangered species plight, mostly to do with poaching, to help raise awareness and continuously bring funds to the charity through this channel, so that they can continue to do the important conservation work that they do. Tusk is another related charity with much the same goals as Helping Rhinos. Tusk looks to advance conservation across the continent of Africa. Our company always aligns with that which is right, and any opportunity we have to help catalyse positive change and raise awareness for an important cause we do it with great pleasure and enthusiasm.

The brief

To create branded graphics, web development, design for marketing and communication for a charitable race campaign and event.

What we did

Brainiac Media was especially proud to work with Helping Rhinos and Tusk because many of our employees are South African and so this is a cause that really resonates with us as a company and as individuals. We aided Helping Rhinos and Tusk by creating and developing branded assets for their marketing and communications mediums that would engage their target audience, create a feeling of purpose and excitement around the race and gather as much attention as possible.

Mainly, the purpose of all of it was to really catalyse discourse around the topic of endangered species, poaching, environmental degradation and climate change. In fact, the real lifeblood of any charitable organisation is its ability to raise awareness and create a conversation that drives a positive movement and forces change to occur. We needed to get people to discuss and rally behind the cause. Donations are important as they create a steady flow of income for charities which means they are able to sustainably and continuously set goals and achieve them, but none of it would be possible without widespread support. In the end, change comes about by lots and lots of people coming together to create it. So, we come in and we help charities like Helping Rhinos and Tusk to effectively get their mission and name out there so that they can garner support and positive change can in turn begin to occur.

We designed and developed branded graphics that spoke to their vision and implemented it into a marketing and communication plan that would be attention grabbing and engaging to their target audience. We also designed and developed a dedicated promotional webpage for the race so that people were able to make online donations and simultaneously raise awareness for the event and campaign. Ultimately, the charities wanted to create engagement with their wider audience whether people were taking part in the race or not and we achieved this through effective marketing communication mediums and the eye-catching branded graphics. We were, and continue to be, proud to have helped these two charities in their noble journey to paving way for positive change not just for the Rhino species but for our planet in general. The race and campaign effectively attracted attention to the plight of these poor animals, donations poured in which allowed major anti-poaching campaigns to take place in Africa and most importantly it got people talking about topics we often feel so detached from. By doing this, positive change was created and paved way for more continuous support for the charities.