Custom Website Design

Custom website design & branding 

Web design, Branding design and visual identity development 

Brainiac Media were contracted by Travelcraft to develop the visual elements, brand assets, so to enhance its visual identity online. Travelcraft is a travel agency based in Brighton, UK. 

Due to the nature of their business, it is particularly important that the branding and other visual elements displayed on their website are attention-grabbing, aesthetically pleasing, and in keeping with the new brand identity, we created for them. The visual elements they display, and the feeling they envoke, around holidays are the lifeblood of their brand so making these holidays look the best they can equip them with the ability to heighten sales and grow both in a way that is sustainable even during a pandemic.  

The brief

To create the brand identity and website for Travelcraft. 

What we did 

Brainiac Media was contracted by Travelcraft to develop the brand assets and visual identity of Travelcraft, with a new website.

First, we began by developing the visual elements that would adequately communicate their brand to their target audience. We established a road-map of what we would do by taking Travelcraft’s vision and developing it into something concrete and tangible. So, we created colourways typography, logo design and more to really cement the new visual identity that we had constructed. The combination of all of these different factors resulted in the brand having a more harmonic feel. Visually, things related to one another better without losing its individuality which is an important balance to get right. You do not want to visually overwhelm a prospective client with too much information and hundreds of photographs of different offers this would cause cognitive fatigue and they would very quickly lose interest. So it was important to tie all offers in with Travelcrafts brand identity and style while keeping in mind their target audience.