B2B Website Redesign

Website Redesign

Brainiac Media was contracted by TileAcademy to carry out a B2B website redesign as well as work on their search engine ranking and B2B social media marketing. TileAcademy is a technology company that supports the education sector through Single Sign On (SSO) and collaborative tech-ed tools. 

TileAcademy enables teachers and students to collaborate more seamlessly, this is especially important at the moment. What TileAcademy does is particularly important given the current pandemic. With so much uncertainty in the education sector teachers and students have had to work hard to find their new footing both in the physical classroom and in virtual ones, as well as playing catch up. 

TileAcademy provides both teachers and students with tools that enable learning in an environment that is always accessible, easy to use, a platform that is engaging and one that is tailored specifically for them. Thus, we were tasked with rebranding and designing the website in a way that would emphasise the importance and powerful nature of this product, in an engaging way that would appeal to their target audience. 

Solutions

We rebranded and redesigned TileAcademy’s website and improved their google searchability through successful SEO tactics by doing this we were able to bridge a gap between them and their target market: the education sector. 

The Problems They Faced and How We Fixed Them: 

TileAcademy’s initial website consisted solely of one page which meant it was difficult to get them ranking on google and competing against their competition. We, therefore, set to work on creating a website that had dedicated pages to their product offering, resources, blogs and pricing. 

Having a website that is hard to find on google search due to lack of content results in an inability to attract your target audience, and convert them into customers, this impedes company growth, stagnates your teams best efforts. 

So, we set out to fix the problem.