SEO Sussex

Search engine optimisation (SEO) Strategy 

How Brainiac Media helped the Charleston Trust with their SEO plan and strategy for the Sussex Modern website project.

The brief for attracting more visitors through SEO to the Sussex area 

To conduct keyword research and strategy based on monthly searches for high net worth visitors wanting to visit sussex for weekends away and days outs with their families and partners from London, local surrounding areas and overseas.   

What we did to strategise SEO for increased traffic

We started by defining the target audience and researching what they search for, and the language they use to find luxury UK getaways, unique and cultural days out and expierences. 

We developed a comprehensive SEO strategy, to improve the website's visibility, and to increase traffic, and grow the business online based on the the most optimum keywords and search terms and phrases from their target audience.

We conducted keyword research around this audience and identifed keywords and phrases relevant to their needs and wants and created a list of targeted keywords using keyword research tools. 

We then advised on content creation ideas: that resonated with the search traffic and target audience. 

The end result

By carrying out comprehensive keyword and competitor research, we were able to deliver an SEO strategy for keywords and website content based on the wants and needs of their target audience. 

Services used

Search Engine Optimisation (SEO) Keyword strategy, Content Strategy 
Keyword and Competitor Research